|
MARKETING ON THE INTERNET
The most rapidly increasing method of
marketing any product or service is using the internet. There are
many issues to examine before embarking on Internet Marketing.
They include:
- Whether you should sell your
product on the Net
- Learning Internet technology
- Identifying the barriers to
selling on the Net
- Determining what is needed to
sell on the Net\
- Web site design
- Credit card processing
- Managing product inventory
- Order processing procedures
- Shipping and logistics
- Using search engines
- Measuring success
Can you successfully develop and market on a
web site? Possibly. But experience dictates that the greatest
success is achieved using an expert web designer.
To gain an overview of the web site marketing process, you should
plan to attend our two internet workshops: “Using
the Internet” and “Selling
on the Internet”. SCORE has counselors who have
used web sites in their businesses and they can suggest outside
consultants to assist you. In addition, see the
www.score.org web site
for a low cost workshop on internet marketing.
|
