STRUCTURING A MARKETING PLAN

The structuring of a marketing plan should follow the outline presented in the Marketing Plan section of “Developing a Business Plan” in this web site. This outline presents a twelve step guide that includes the following:

1. Product/service definition

2. Comparing your Product/Service with competition

3. Patent, copyright or trademark applicability

4. Defining the customer base

5. Information regarding major competitors

6. External factors that could affect long term sales

7. Developing a pricing strategy

8. Selling your product or service

9. Sales policies, including credit terms & warranties

10. Packaging, labeling and technical literature

11. Compensating the sales effort

12. Advertising and promotional techniques

All of these subjects are covered in our marketing workshop. You can register by going to “Marketing Your Idea” workshop link.